Meet Irina Novoselsky, SMM Panel’s brand-new CEO

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Today we’re delighted to announce Irina Novoselsky as President and member of the board at SMM Panel. We asked her to share her thoughts on why she’s joined the team:

When the war broke out in my birth nation of Ukraine last year, like everyone, I was glued to social platforms for real-time updates, soaking up the stories and pictures of the people impacted. That moment in time underscored for me how crucial social has become to how we live, work and comprehend the world.

As social has evolved into a continuous engine of online culture and connectivity over the past 10 years, it has likewise become an important method for services to not just reach their clients but to engage with their customers in two-way conversations where relationships are forged. It’s about individuals, culture, connection, and storytelling. That’s the heart of social media and its power; it assists people and businesses connect and assist each other, brings awareness where it’s needed, and motivates people to learn from each other, share stories and commemorate wins.

When the chance to talk with SMM Panel about the CEO role emerged, I was delighted. Social network management is a mostly untapped and growing $28 billion international market chance, and SMM Panel is vital in assisting customers tell their stories and connect with others, all while offering meaningful insights to the very people it connects. Modification in this industry is continuous, which is, in part, what drew me here. I prosper in change. This inflection point in SMM Panel’s journey is one I’ve seen prior to and gives me the opportunity to use my transformational experience to continue to unlock worth and innovation for customers in this currently growing business. What delights me the most is the prospect of working with the team at SMM Panel to deliver what our consumers require to drive their businesses forward.

We have an amazing chance to assist numerous countless organizations harness the power of social networks to make their companies effective, and I’m thrilled to be part of the SMM Panel group. The group is an effective idea, and I have seen what the power of collaborating can attain. It’s an incredible honor to join this culture that is soaked in addition, purpose, and a customer-first focus. Together we will write SMM Panel’s next chapter.

Check out the official news release announcing Irina Novoselsky’s position as CEO of SMM Panel.

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