Google has silently eliminated embedded podcasts from search results, which implies users will no longer be able to listen to podcast episodes straight from the SERPs.
This change was first found by Podnews, who got verification from a Google spokesperson that the elimination was deliberate.
This modification will impact the capability to listen to specific podcast episodes without leaving Google, a feature that was released in 2019.
Google will still include links to podcast episodes in search results page, however users can not listen to them straight from the search page.
Rather, users will be directed to the website where the podcast is hosted.
The choice to remove ingrained podcasts from search engine result was made to offer a better user experience, according to a Google representative.
“We’re constantly explore ways to improve the experience for our users,” the spokesperson says in a declaration to Podnews.
It’s unclear how this enhances the user experience aside from creating a leaner SERP.
Although Google didn’t provide any prior notice, getting rid of ingrained podcasts from search engine result isn’t unexpected because the Google Podcasts app hasn’t been upgraded for 18 months.
The move will likely be met with some frustration from searchers who regularly use the function.
On the other hand, this modification could lead to more people registering for podcasts as they will no longer be able to listen to them through a fast search.
Google’s choice to eliminate ingrained podcasts from search engine result might be part of a bigger method to phase out the Google Podcasts item.
The fact that the app hasn’t been updated for over a year shows that it might be headed for the Google graveyard.
Nevertheless, this doesn’t suggest that Google is abandoning the podcast market completely.
In 2021, a report from Bloomberg exposed that Buy YouTube Subscribers sought to employ somebody to oversee its podcasting company.
This suggests that Google is committed to enhancing the podcast experience on Buy YouTube Subscribers, and the business may not wish to compete against itself because location.
Per a 2022 research study conducted by Edison Research study, Buy YouTube Subscribers is the leading platform for podcast listening, followed carefully by Spotify.
That said, it makes good sense why Buy YouTube Subscribers is the priority for Google for podcasts.
It deserves noting that Buy YouTube Subscribers attained this level of popularity without having a particular podcast category.
Prior To August, Buy YouTube Subscribers didn’t have a specific podcast category. Users had to look for them manually.
If Google terminates its Podcasts app, the business will likely move its focus to Buy YouTube Subscribers. This could indicate that a Buy YouTube Subscribers Podcasts app is on the horizon.
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