This past November, I decided to do an experiment. I wished to see if LinkedIn pods actually worked or if they were simply a waste of time.
For those of you who don’t understand what a LinkedIn pod is, it’s generally a group of people who accept like, comment and engage with each other’s posts. The theory is that by doing this, your content will be improved by the LinkedIn algorithm. So, I chose to join a few pods and test it out for myself.
I’m not necessarily a recognized LinkedIn believed leader with thousands of followers, but I publish about my writing deal with a fairly regular basis and have even gotten a few customers through LinkedIn. So a few more followers and engagements with my posts certainly would not hurt.
Here’s what I gained from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s begin with the basics.
A LinkedIn pod, often called an engagement pod, is a group of individuals who have actually consented to link and engage with each other’s material on LinkedIn. The idea is that by remaining in a pod, you’ll be able to increase your connections and, subsequently, your opportunities.
In an engagement pod, members consent to like, comment, share, and react to each others’ posts regularly. Frequently, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and interact with it.
The majority of engagement pods work on the principle of reciprocity. So, if you desire people to like, comment, or share your material, you’ll need to do the very same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are stated to be practical due to the fact that they can:
- Enhance the reach of your content
- Assist you get more engagement on your content (likes, remarks, shares)
- Deal extended networking opportunities
- Engage workers to support your brand name
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and comments, your post will perform better.
This is especially crucial since the LinkedIn algorithm divides content on the platform into 3 types:
- Spam: Posts with bad grammar, a lot of hashtags, or accounts that post too often may be marked as spam.
- Low-grade posts: Posts that don’t follow best practices, or do not get enough engagement, will be labeled “low-quality.”
- Top quality posts: Posts that are simple to read, encourage concerns, and integrate strong keywords will be labeled high-quality and, for that reason, will be revealed to more users on LinkedIn.
The concern is: is engagement enough to make a post “premium” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.
How to sign up with a LinkedIn pod
There are a number of various methods to join a LinkedIn engagement pod.
First, you can start your own pod by creating a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you join LinkedIn groups concentrated on producing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones connect to your industry.
There are also third-party apps like lempod particularly developed for automating LinkedIn engagement pods.
Finally, LinkedIn pod groups exist on other social media websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and numerous other pods on platforms like Telegram.
I try out all four kinds of engagement pods to see which ones worked best. I used a various LinkedIn post for each method so that I could precisely track any differences in engagement throughout methods.
Here’s a breakdown of that procedure.
Manual pods: I utilized a post on scheduling Buy Instagram Verification reels.
Prior to the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this method, I used a blog post I ‘d shared on economic crisis marketing
. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I used a post I wrote for SMM Panel on social media share of voice. Prior to the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were used here. Handbook LinkedIn pod technique I started by developing a manual LinkedIn pod of my own.
I picked a small group of my writer good friends (because they understand the research study procedure)to pod up with. I sent them a quick message outlining the method and encouraged them to connect with each other.
Fortunately, they’re all good sports, and I immediately started getting a barrage of LinkedIn notices revealing the support of my pals.
I also immediately observed some brand-new(stranger )accounts creeping my LinkedIn profile. And I even got this message from a random” LinkedIn”employee( quite certain this was spam ). That all occurred in simply a number of hours! LinkedIn-specific pod approach I also signed up with a few LinkedIn group pods concentrated on digital marketing and social media.
The variety of members really differed in these groups. One had more than a million members, at the others had just a few dozen. I chose a mix of high-member pods along with a couple of smaller ones.
If vanity metrics have taught me anything, it’s that just because a lot of
individuals remain in your circle, it doesn’t mean they’re in fact paying attention. Some of the pods I found in my search were referred to as inactive, so I kept away from those. Of all the groups I signed up with, Video game of Content was the only one that appeared to have routine posts from other users. The guidelines of GoC were pretty basic: There is
only one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it stays relevant. Group members can then talk about the post with their LinkedIn post link and other members are suggested to engage with them. As I went through the weekday post comments, I did see lots of individuals replying to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and remarks from those very same group members. So, yeah, this was working. At least in terms of gathering more likes and comments.< img src= "https://blog.SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content
users discussing each others linkedin posts”width=”620 “height=” 470 “/ >
I entered and followed suit, engaging with posted links and commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin "width ="1074"height="424"/ > Automated LinkedIn pods with lempod technique I likewise set up the lempod extension on my Google Chrome browser. lempod provides a digital market filled with LinkedIn engagement pods you can sign up with.< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-15.png" alt="lempod app homepage"width="1590" height ="1124"/ > I joined a few pods focused on digital marketing and social networks. The first one I was accepted to was called”Content +Social Media Marketing pod”. That seemed appropriate. I right away published the link to my post. When I shared the link, the screen opened up to a big graph, with a list of individuals”
Members who will engage “and”Members who have currently engaged. ” I cross-checked the”Members who have currently engaged”tab with my real post. And, yep. Sure enough, those users were now shown as new likes on my post.
Within just a few minutes, my impressions had actually grown from 191 to 206. I likewise had six brand-new comments. I saw this number steadily climb up over the next hour.
While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may show these users were really thinking about my
work. Not to discuss, the engagement was being available in quick. Every 45 seconds there was another notice! Perhaps LinkedIn would consider my post viral? Or, possibly it would get labeled as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notifications being available in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run till I saw that every member of the pod had actually engaged. 2 hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did try signing up with the” LinkedIn Growth Hackers “group on Buy Facebook Verification, but I was never ever approved.
It seems this group might
be non-active now. I did not discover any other active LinkedIn pods to sign up with on other channels. Results TL; DR: At first glimpse, it might appear like the Automated LinkedIn pod was the most efficient pod, but I in fact believe it was the Manual pod for factors that I will discuss below. Either way, none of the LinkedIn pods actually made a big distinction for me or helped grow my existence on the platform significantly.
|Automated LinkedIn pod||54||24||0||261|
Keep reading for more details and context on these outcomes.
This looked like the most organic, a lot of constant method. Because I was leveraging individuals I already understood, the remarks were genuine, pertinent, and sincere.
Not to mention, these individuals are really in my market– indicating if my posts show up in their feeds to their connections, it might assist me network even more.
Absolutely nothing about this method came off as spammy, though I do not understand how realistic it is to ask my good friends to do this weekly.
Over the course of one week, my post got:
- 13 likes
- 3 remarks
- 0 shares
- 507 impressions
LinkedIn-specific pods While this approach generated the most remarks, reactions were unclear and less appropriate than those discovered in my manual pods. Plus, the majority of these individuals worked beyond my market. So, there most likely isn’t much benefit to my content showing up in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This method certainly generated the most likes and comments. But, I didn’t see any relevant profile visits, direct messages, or connection requests come through. Also, while there were a great deal of brand-new comments, they were all basically the very same:
- “Actually cool Hannah!”
- “Terrific post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these vague comments signal that none of these users in fact read my post (which makes sense, considering their profiles are being automated).
I can just picture that other users might see this and believe the very same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 remarks
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any extra engagement from this technique.
What do the outcomes suggest?
Here are the main takeaways from my experiment.
Authentic pods have benefit
There is certainly some engagement to be acquired from using pods that are comprised of appropriate, authentic connections within your industry can definitely assist to amplify your material and get you more views, likes, and remarks.
But we wouldn’t even go so far as to call these groups “pods.” You are merely sharing content with individuals who will be interested and supportive of your work.
Spammy pods won’t get you far
But, if you’re attempting to video game the system by joining pods that are full of fake accounts or that are unassociated to your industry, you’re not going to see much benefit. So what if you got 50, 100, or 200 likes? They don’t mean much if they’re originating from accounts that will never ever work with you.
LinkedIn pods ARE humiliating
I think what struck me most about this experiment was the pain that came with having many unconnected complete strangers present on my posts. Sure, from a glimpse it looks cool to have 50+ likes, but if anybody took a more detailed look it would be pretty obvious the engagement was spam.
Simply as I wouldn’t suggest companies buy their Buy Instagram Verification followers, I would not suggest they utilize engagement pods. Maybe, sometimes, where the pod members are hyper-relevant to your niche, it’s worth it. But if it looks suspicious, possibilities are your audience will see. And the last thing you want is to lose their trust.
LinkedIn pods go against LinkedIn’s Specialist Community policies
If you’re searching for another reason NOT to participate in LinkedIn pods, take this one. LinkedIn’s Professional Neighborhood policies explicitly state: “Do not do things to synthetically increase engagement with your content. Respond authentically to others’ material and do not agree with others ahead of time to like or re-share each other’s content.”
Generally, LinkedIn pods violate LinkedIn’s policies. And if you are caught using them, your content could be removed, your account limited, or even worse.
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