Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a new ad network called Blaze which places marketing on totally free WordPress.com sites and Tumblr. Marketing begins at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was established by Matt Mullenweg, the entrepreneur who developed the totally free WordPress open-source material management system (CMS).

Blaze Advertising Network

The marketing network was initially introduced in April 2022 as a network exclusively for Tumblr users to put ads on other Tumblr pages.

Automattic revealed that the network is now expanded to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will be able to use the WordPress dashboard at wordpress.com/advertising to begin picking pages to promote.

Advertising payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already set up then it should be installed, either the totally free or superior version works.

Those who are utilizing Jetpack can then start the campaign from the WordPress.com dashboard at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls to select the posts or pages for advertising, clicking on a three-dot (ellipsis) menu to select the Promote with Blaze choice.

The user interface permits marketers to pick the audience that will see the ads. Audience choice is segmented by what continent the ads will appear in, what sort of gadgets will see the advertisements (mobile or desktop) and by what topic the ads will be shown in.

Where Blaze

Ads Are Revealed The marketing can appear from among millions of Tumblr and complimentary WordPress.com webpages. Management of the Blaze advertising campaigns is done through the control panel user interface at wordpress.com/advertising.

The projects are established by a daily budget and by dates that the marketing will be revealed. Blaze advertisements include a title, a bit and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can compose an optimum of 80 characters here, use them carefully to capture the audience’s attention.

Bit: A short text description of your post that appears below your image. You can compose a maximum of 120 characters here. We recommend using this text to support your heading and offer viewers more context about what they will see when they click the advertisement and arrive at your material.

Image: Upload an image to represent your post. You can use the crop tool to adjust your image’s appearance in the ad.”

Check out the main announcement by Automattic:

Introducing Blaze: A New Method to Ignite Your Development on WordPress.com

Featured image by SMM Panel/Asier Romero