Make Money Selling Video Games

Entering the world of video game sales can be a lucrative venture if approached strategically. Whether you're selling new releases, used games, or digital content, there are several ways to generate income. Here’s an overview of key strategies that can lead to success.
- Buy and Sell Physical Games: Source video games at discounted rates from retailers, pawn shops, or personal sellers, then resell them for a profit.
- Digital Game Reselling: Platforms like Steam, PlayStation Network, and Xbox Live offer opportunities to sell digital codes or accounts with exclusive games.
- Develop and Sell Games: If you have coding skills, you can create your own games and sell them on platforms like itch.io, Steam, or even app stores.
Important Considerations:
Keep in mind that pricing, condition of the game, and market demand will significantly impact your profits.
Here's a breakdown of potential sales models:
Sales Model | Pros | Cons |
---|---|---|
Physical Game Sales | Can yield high profit on rare or in-demand titles. | Shipping and handling costs can reduce profit margins. |
Digital Reselling | No physical inventory; faster transactions. | Requires constant monitoring of platform rules and account bans. |
Game Development | Creative freedom; long-term potential earnings. | High upfront time and effort required for game creation. |
How to Identify Profitable Video Games for Resale Online
Finding video games that can generate significant profits when sold online requires a strategic approach. You need to consider factors like market demand, rarity, condition, and trends. This process can be a little more complex than just browsing game stores, as it’s important to know which titles have the highest resale value and appeal to potential buyers. With the right tools and knowledge, anyone can identify these profitable games and make informed purchasing decisions.
Start by monitoring various gaming platforms and marketplaces to understand which games are in high demand. Websites like eBay, Amazon, and specialized video game resell platforms can offer great insight into current market trends. Let’s explore how you can efficiently locate these lucrative titles for resale.
Key Methods for Finding High-Profit Games
- Research Popularity and Demand: Monitor game forums, social media groups, and trending platforms like Steam to discover what games are most sought after.
- Track Game Condition and Rarity: Limited edition games or those in mint condition can fetch higher prices. Special packaging, like collector’s editions, often increases their value.
- Analyze Historical Price Data: Utilize price tracking tools such as PriceCharting to evaluate the historical resale price trends of different video games.
Steps to Identify Valuable Games
- Start with High-Demand Titles: Begin by looking for popular franchises like "The Legend of Zelda," "Super Mario," or "Grand Theft Auto," which tend to maintain value over time.
- Check Game Condition and Packaging: Ensure the game is complete with its original case, manual, and any included extras. The more intact, the higher the resale potential.
- Use Price Comparison Tools: Compare prices across multiple platforms (e.g., eBay, Amazon, GameStop) to identify which games are being sold at the highest prices.
Tip: Look for bundles of older games. Often, you can purchase them for a discounted price and sell them individually for a higher profit margin.
Table: Popular Games and Their Resale Value
Game Title | Platform | Average Resale Price |
---|---|---|
The Legend of Zelda: Ocarina of Time | Nintendo 64 | $50 - $80 |
Super Mario World | Super Nintendo | $35 - $55 |
Final Fantasy VII | PlayStation 1 | $40 - $70 |
Halo: Combat Evolved | Xbox | $25 - $45 |
Best Platforms for Selling Your Video Games
When it comes to selling video games, choosing the right platform is crucial to reaching the right audience and maximizing revenue. Whether you're an independent developer or a studio looking to sell your game, the platform you choose can significantly impact your sales performance. Some platforms offer large user bases, while others provide better tools for indie developers, making it essential to evaluate each option based on your needs and goals.
Below is a list of some of the most popular platforms to sell your video games, each with its strengths and weaknesses. By comparing them, you can determine which one suits your game’s genre and target audience best.
Top Platforms for Game Distribution
- Steam: One of the largest and most well-established platforms, ideal for both indie and AAA games. Steam offers a wide range of features like cloud saving, achievements, and robust marketing tools, though it takes a 30% commission.
- Epic Games Store: Known for its more favorable revenue split (88% to the developer), it has gained popularity with indie developers. However, its user base is smaller compared to Steam, but it can still be a strong contender for smaller games.
- GOG (Good Old Games): Specializes in DRM-free games, which appeals to certain players. It has a more niche audience but can provide higher-quality engagements and better margins for indie developers.
- Itch.io: Great for indie developers, offering complete control over pricing and game distribution. Itch.io has a smaller user base but allows developers to keep almost all of their earnings.
- PlayStation Store / Xbox Marketplace: If your game is console-focused, these platforms are necessary for reaching console gamers. However, both platforms have strict submission guidelines and take a significant cut from sales.
Comparison Table
Platform | Revenue Share | Audience | Additional Features |
---|---|---|---|
Steam | 70/30 | Large, diverse | Community features, Steam Workshop |
Epic Games Store | 88/12 | Growing | Free game distribution, exclusive deals |
GOG | Varies | Niche | DRM-free, frequent sales |
Itch.io | Varies | Indie-focused | Full control over pricing and updates |
PlayStation Store | 70/30 | Console-focused | Global reach, extensive marketing |
Important: Each platform has different submission guidelines, and some platforms like PlayStation or Xbox may require you to have a developer account and follow specific technical requirements before listing your game.
How to Set the Right Price for Your Video Games
Pricing your video game correctly is crucial to maximize your earnings. If you set the price too high, potential buyers might be discouraged, while setting it too low could lead to lost revenue. There are several factors to consider, such as production costs, competition, and perceived value. Striking the right balance can ensure your game appeals to both budget-conscious players and those willing to pay a premium for quality content.
To determine an optimal price, you'll need to consider your target audience, the platform you're selling on, and any added value your game offers. It's important to keep in mind that prices can evolve over time, especially when your game gains popularity or you release updates. Below are some key strategies to help you set the right price for your game.
Consider Your Game's Unique Value
Start by evaluating the features that make your game stand out. Does it offer a unique gameplay experience? Is it visually stunning or packed with content that will keep players engaged for hours? The more value your game provides, the higher you can price it. You might also want to compare your game to others in the same genre to gauge the typical price range.
Remember, premium features and high production values allow for a higher price tag, but be mindful not to overestimate your game's appeal.
Competitive Pricing Analysis
Examine similar games in your genre to get a sense of the current market price. Competitive pricing can help you stay relevant without undervaluing your product. If your game is similar to well-established titles, consider pricing it slightly lower to attract players who are uncertain about its quality.
- Research your competitors' pricing across multiple platforms
- Adjust your price based on the quality of your game compared to theirs
- Consider bundling or sales events to increase visibility
Dynamic Pricing Strategy
One effective way to maximize profits over time is by using dynamic pricing. This strategy involves adjusting the price of your game based on factors like demand, user reviews, and seasonal sales. For example, you might offer your game at a lower price during launch and gradually increase it as more content is added or the game gains a loyal following.
- Launch with a lower price to attract early adopters
- Increase the price as new updates or DLCs are released
- Offer discounts during holidays or special events to boost sales
Example Pricing Table
Game Version | Price | Features |
---|---|---|
Standard | $19.99 | Base game with core content |
Deluxe | $29.99 | Base game + exclusive skins and items |
Ultimate | $49.99 | Base game + full DLCs + access to future updates |
Tips for Setting Up a Secure and Trustworthy Online Store
Starting an online store to sell video games involves more than just listing your products. You need to ensure that your platform is secure for both you and your customers, as well as create an environment of trust to build long-term relationships. Below are some essential guidelines for setting up a secure and reliable e-commerce site.
First, selecting the right platform is key. The platform you choose must offer solid security features and customer support. Additionally, payment gateways and data encryption protocols are vital for protecting sensitive information. Here are some tips to help you get started:
1. Choose a Secure Platform
- Opt for an established e-commerce platform with a strong reputation.
- Ensure it supports SSL encryption to protect your customers' data.
- Consider platforms with built-in fraud detection and prevention features.
2. Use Trusted Payment Gateways
- Integrate secure payment methods like PayPal, Stripe, or others with reliable fraud protection.
- Always avoid storing customer payment information directly on your servers.
- Implement two-factor authentication for extra layers of security when processing payments.
Important: Always update your payment system software and regularly monitor for vulnerabilities to prevent breaches.
3. Build Trust with Customer Reviews and Clear Policies
Display authentic customer reviews and ratings to increase credibility. Also, provide clear terms of service, return policies, and privacy policies to reassure buyers about the safety of their personal information.
Feature | Importance |
---|---|
SSL Encryption | Protects sensitive customer data during transactions. |
Fraud Prevention | Prevents fraudulent activities and chargebacks. |
Clear Policies | Ensures transparency and builds customer trust. |
How to Find the Right Audience for Selling Your Video Game
Identifying and connecting with the right audience is crucial when it comes to successfully selling your video game. The first step is to understand who your target audience is–whether they’re casual gamers, hardcore enthusiasts, or people interested in a specific genre. This knowledge will guide your marketing strategy and help you focus on platforms where your potential customers are most active.
Next, you need to create a clear message that resonates with that specific group. For example, if you're selling a retro-style game, you might focus on nostalgia. If your game is highly competitive, the message might emphasize skill-building and leaderboards. Once you’ve defined your niche, you can reach your target audience through the right channels.
Key Strategies to Reach Your Audience
- Social Media Marketing: Platforms like Twitter, Instagram, and TikTok can help build hype, especially with influencers in the gaming community.
- Game Reviewers and Influencers: Collaborating with YouTubers and streamers who review games can significantly expand your reach to a broader, yet relevant, audience.
- Community Engagement: Engage directly with gamers in forums such as Reddit or Discord, where you can get feedback and increase visibility.
- Paid Ads: Use targeted ads on platforms like Facebook and Google to direct traffic to your game page, focusing on interests related to your game’s theme.
Audience Targeting and Analysis Tools
To accurately reach your audience, use data-driven tools to analyze demographics and online behavior. Some tools include:
Tool | Purpose |
---|---|
Google Analytics | Track visitor behavior on your site and optimize marketing strategies. |
Steam Spy | Analyze trends in the Steam community to understand what types of games are trending. |
Social Media Insights | Gain data on audience demographics and engagement from platforms like Instagram and Facebook. |
Tip: Always test different types of content (trailers, gameplay footage, behind-the-scenes) to see what resonates best with your audience.
Understanding the Legal Considerations of Reselling Video Games
When planning to sell video games, it's crucial to understand the legal aspects to avoid any potential issues. The resale of games involves not only ensuring you have the right to distribute them but also understanding the nuances of intellectual property laws, licensing agreements, and digital rights management (DRM). These elements govern how games can be transferred and resold legally, and failing to comply can lead to legal disputes or financial penalties.
Before diving into the process, it's essential to differentiate between physical and digital game sales. While physical games typically have fewer legal restrictions, digital games come with specific terms and conditions imposed by publishers and platforms. Ignoring these could result in account bans or legal action. Understanding these rules and following proper procedures ensures that your venture remains profitable and within the bounds of the law.
Key Legal Areas to Consider
- Licensing Agreements: Most video games are sold under license, not ownership. This means that when you buy a game, you acquire a license to use it, but not the right to sell it further.
- Digital Rights Management (DRM): Many publishers protect their games with DRM to prevent unauthorized reselling or duplication. Breaking these protections can result in severe penalties.
- End User License Agreements (EULA): These agreements, which players accept when purchasing or downloading a game, often prohibit resale or redistribution, especially for digital games.
Important Points to Keep in Mind
Always check the terms and conditions for each game you wish to sell. Different publishers and platforms have varying policies regarding resale rights and restrictions.
Types of Game Sales
- Physical Game Sales: Generally, physical copies of games can be resold, provided they are not counterfeit and come with original packaging.
- Digital Game Resale: Digital copies usually cannot be resold unless the game publisher or platform specifically allows for it. However, some digital platforms permit users to trade or sell digital content under certain conditions.
Potential Legal Issues
Legal Issue | Possible Consequence |
---|---|
Violation of EULA | Account suspension or legal action from publishers |
Breaking DRM Protection | Fines or imprisonment, depending on jurisdiction |
Unauthorized Resale | Cease and desist orders, financial penalties |
How to Manage Returns and Resolve Customer Issues When Selling Video Games
Handling returns and customer concerns effectively is crucial to maintaining a positive reputation and customer satisfaction when selling video games. Whether you're dealing with digital downloads or physical copies, addressing these issues promptly and professionally can lead to repeat customers and positive reviews. Below are strategies for handling returns and resolving customer complaints efficiently.
When a customer expresses dissatisfaction with a purchase, having a clear return policy in place is essential. This policy should outline the conditions under which returns are accepted, the process for returning products, and any time limits on returns. Providing transparent communication and clear guidelines ensures that both the seller and the customer are aligned on expectations.
Return Process Guidelines
To minimize confusion, establish a straightforward return process. Below are steps to follow when handling returns:
- Clearly state the return policy at the point of sale.
- Verify the reason for the return, ensuring it aligns with the policy.
- Provide a quick response and instructions on how to return the product.
- Inspect the returned item (if physical) or verify the account status (if digital).
- Issue a refund, replacement, or store credit based on the policy.
Dealing with Customer Complaints
It's inevitable that some customers may experience issues with their purchases, such as faulty games, compatibility issues, or dissatisfaction with gameplay. Here's how to address complaints effectively:
- Listen to the customer: Always take time to understand the issue from the customer’s perspective.
- Empathy and professionalism: Show understanding and maintain a professional tone throughout the interaction.
- Offer solutions: Provide options such as troubleshooting assistance, refunds, or exchanges.
- Follow-up: Ensure the issue has been resolved to the customer’s satisfaction.
"Effective customer service not only resolves problems but also builds trust and loyalty." - Customer Service Expert
Important Considerations for Digital Products
Issue | Resolution |
---|---|
Download/Installation Errors | Offer troubleshooting steps or provide a new download link. |
Compatibility Issues | Check system requirements and offer a refund if the game doesn’t meet them. |
Game Glitches/Crashes | Assist with fixes or offer a replacement game. |
By managing returns and addressing customer issues with care and efficiency, sellers can build trust with their audience and create long-term, loyal customers.
Strategies for Building a Sustainable Video Game Reselling Business
Creating a profitable business model for reselling video games requires a strong foundation based on market research, inventory management, and strategic partnerships. Understanding consumer demand, identifying niche markets, and maintaining a reliable supply chain are key to long-term success. A focused approach will allow sellers to avoid common pitfalls and create a sustainable business over time.
Building a scalable business requires a balance between risk management and growth strategies. Sellers need to consistently evaluate the value of their inventory and keep track of trends in the gaming industry. Developing a reliable system to acquire, store, and ship products while ensuring competitive pricing will ensure that the business stays profitable.
Key Elements for Success in Video Game Reselling
- Market Research: Regularly track industry trends and identify emerging game titles or platforms with growing demand.
- Reliable Suppliers: Build relationships with trusted wholesalers or direct game developers to secure consistent supply.
- Competitive Pricing: Adjust pricing to align with market fluctuations, ensuring your offer remains attractive to customers.
- Customer Trust: Focus on creating customer loyalty through excellent service, fast shipping, and transparent policies.
Effective Strategies for Growth
- Target Niche Markets: Focus on hard-to-find games or special editions to differentiate from larger sellers.
- Leverage Online Marketplaces: Utilize platforms like eBay, Amazon, or specialized forums to reach wider audiences.
- Promote Social Proof: Encourage customer reviews and ratings to build credibility and attract new buyers.
- Offer Bundles: Create attractive bundle deals to increase average order value and clear out older inventory.
To stay ahead in the competitive market, resellers must focus on adapting to trends, building strong supplier networks, and maintaining efficient inventory systems.
Inventory Management and Scaling
Strategy | Benefits |
---|---|
Automated Inventory Tracking | Improves stock accuracy and reduces the risk of over or under-stocking products. |
Outsourcing Fulfillment | Reduces operational workload and allows for faster delivery, improving customer satisfaction. |
Flexible Supply Chain | Ensures products are always available by working with multiple suppliers to avoid disruptions. |